In the Name of God, Most Gracious, Most Merciful.
Although it looks like something designed by a high school student in ’99, Startups in 13 sentences has some great advise for new startups. Here are the 13 sentences:
1. Pick good cofounders.
Because this is so hard to do, no matter how good of a friend you have, I’ve avoided doing this at all. I’d rather go at it alone then face something really disastrous to the business. Not to mentioned, I’m not keen on sharing profits and control 
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2. Launch fast.
3. Let your idea evolve.
4. Understand your users.
Excellent points, nothing to add.
5. Better to make a few users love you than a lot ambivalent.
…Initially you have to choose between satisfying all the needs of a subset of potential users, or satisfying a subset of the needs of all potential users….
I think if you do focus on meeting all the needs of a subset of potential users, you will naturally meet a subset of the needs of all potential users, in most cases. I think Apple focuses a lot of their energy and resources on this. The non-expert users of OS X, for example get most of what they want in it, although the expert users wish they had more control.
6. Offer surprisingly good customer service.
7. You make what you measure.
8. Spend little.
Excellent advise, emphasized time and time again by people who have been there and done that.
9. Get ramen profitable.
This is what I seek the most. Once your leash is a little long and you no longer need to work to support yourself you can go all out and focus all your energy and resources in making something great.
10. Avoid distractions.
11. Don’t get demoralized.
12. Don’t give up.
I need to pay heed to these, for sure. Having friends and possibly associates that support you and believe in you will help you a great deal in 11 and 12. However, they might become a distraction if not managed well 
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13. Deals fall through.
So, deal with it!
Hey honey,
“12. Don’t give up.”